04
Aug
08

Tiny TV

So you can film a movie off your mobile phone and you can read Stephen King’s latest short story, and in some countries around the world you can actually watch normal television off your phone. Tiny TV is spreading beyond Japan and South Korea, and is infiltrating Europe and America. You no longer have to sit in front of your TV to watch programmes, you can create personal channel lists and you can subscribe to specific TV packages right off your phone.

In America AT&T Wireless, which has 71.4 million cell phones customers, created AT&T Mobile TV. The service offers 10 different channels, and cost about $15 a month. The Netherlands has a similar system with KPN offering a selection of mobile TV channels (such as MTV, Discovery and Nick Toons), using DVB-H technology. Both operators are available on two different mobile devices, the LG KB620 and the Samsung P960. The Nokia N96, which has recently been released also supports the software and has a large 2.8” anti-glare QVGA screen with 16 million colours, and it also uses the DVB-H technology.

So the technology is available, but the question is will it take off? Do we really need to be using our cell phones more that we already are? And by taking away that relaxation time in front of the TV, do you lose that time altogether, do you ever get that relaxing experience again?

Often watching TV can also be quite a social thing, and with watching off your mobile phone you completely eliminate all other people, it is just you and your cell phone. With all that we can do off our cell phones, it just seems we are losing the experience and atmosphere of real life.

You don’t have to go to the movies, or go to the bookstore, you don’t have to see your friends, and now you don’t need to watch TV! So with all these developments on your cell phone is there really anything left that we can experience and enjoy?

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1 Response to “Tiny TV”


  1. August 7, 2008 at 3:30 pm

    Don’t forget to look at the local market when you review mobile trends. Multichoice has been quietly pioneering DVBH broadcasts on mobile phones for over two years.

    It will take off if subscription costs are not prohibitive or based on individual download premiums (the model for much of Vodacom and MTN’s content) or data downloads (at R2 a megabyte, an High Definition mobile broadcast would bankrupt even the most affluent mobi-zen). Models of dissemination and storage of this content which is ripe for embedded advertising include allowing menus of distributed content subsidised by advertising available through Bluetooth, Wifi or Wimax in malls and other public centres.

    Visit us, download while you shop. Watch it later. It’s big. It’s here.


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