Mobile media’s potential power is becoming more and more apparent as time goes on. So much so that big name companies who usually use traditional means to get their product recognised, are using different mobile technologies.
Imagine you are walking down the street, past a billboard advertising the newest Nike shoes. You don’t really notice it that much, and you don’t intend on visiting a Nike shop. But then your phone starts behaving like a crazed animal in your bag, beeping and vibrating until you pick it up and give it the attention that it wants.
It’s a message, from Nike, sent to your phone using Bluetooth technology. Bluetooth allows electronic devices to communicate wirelessly, but only from a short range. It tells you that if you run to the nearest Nike store you could win a brand new pair of Nike Zoom shoes, which were advertised on the billboard you passed by.
Then you arrive at the bus stop, and you get another message on your phone, sent via Bluetooth. It says:
I’m watching u. Ur at the bus stop.”
Now you’re a bit creeped out but then a few seconds later you get another message, this time saying:
Big Brother is back. 7pm weeknights on Ten.
This is a message from the producers of Big Brother in Australia. Their new season is starting and they want as many people to tune in as possible.
Now despite the obvious annoying, spam-like quality of these types of messages (but remember that one can only receive Bluetooth messages of your Bluetooth is turned on), it happens to be an ingenious advertising technique that is utilising mobile technology. And one that confirms for me that we can so many things off our cellphones, and these can be done simply and cheaply.
Users can use search tools like Google, you can check Facebook, you can chat to friends really cheaply through a number of different devices such as Mxit and Meep, you can internet bank, you can blog, you can shop online, you can find out breaking news using news websites or social media sites like Twitter, you can even take a guided tour of South Africa’s historical sites using your cell phone!
So with all this new mobile technology and the obvious convenience of it all, what is there that we can’t do on our cell phones?